Virat Kohli Invests ₹40 Cr in Agilitas Sports

Indian cricket superstar Virat Kohli has made a significant move in the sports business landscape by investing ₹40 crore (~$4.7 million) in Agilitas Sports, acquiring a 1.94% stake in the Bengaluru-based sporting goods company. The investment is part of a larger ongoing funding round, marking another strategic addition to Kohli’s growing portfolio of startup ventures.

The investment was made through the allotment of 3,61,611 Class 2 CCPS at ₹1,106 per share, according to regulatory filings accessed via the Registrar of Companies (RoC).

In a parallel development, Indian cricketer Abhishek Sharma and SMLINE Ventures have also invested ₹3 crore collectively, further strengthening Agilitas Sports’ financial position.

Founded in 2023 by Abhishek Ganguly, former Managing Director of Puma India, Agilitas Sports follows an integrated business model, combining manufacturing, brand licensing, and retail. The company has raised over ₹600 crore to date, including a strategic investment from Spring Marketing Capital and the recent acquisition of Mochiko Shoes, a key footwear manufacturer for brands like Adidas and Puma.

The startup is aggressively building its portfolio of in-house and licensed brands, including Lotto in India and Australia, with a sharp focus on retail expansion and Make in India manufacturing.

According to Entrackr, Agilitas Sports’ post-money valuation now stands at approximately ₹2,058 crore ($242 million). The company’s largest shareholder is Infinity Direct Holdings (37.73%), followed by CEO Abhishek Ganguly (18.26%), Nexus Venture Partners (9.16%), and cricketers Virat Kohli (1.94%) and Yuvraj Singh (0.51%).

Notably, Kohli’s entry into Agilitas follows the end of his long-standing ₹110 crore endorsement deal with Puma India, which began in 2017 and concluded in 2025. His role at Agilitas is expected to go beyond brand ambassadorship, with involvement in the company’s strategic direction and business decisions.

Kohli’s investment in Agilitas reflects his ongoing interest in the startup ecosystem, with previous stakes in companies like Digit Insurance, MPL, Rage Coffee, and Wrogn.