Veefin Group Boosts Leadership with Strategic Appointments

India-based working capital technology leader, Veefin Group, has announced the appointment of Gitesh Karnik as Chief Human Resources Officer (CHRO) and Saurabh Kanwar as Chief Brand and Marketing Officer (CBMO). 

These leadership additions align with Veefin's vision of becoming a global frontrunner in working capital technology solutions.  

Experienced Leaders Join Veefin  

- Saurabh Kanwar (CBMO): With over 25 years of experience in media and marketing, Kanwar has collaborated with prominent brands like Star, Viacom, and Disney. Known for creating iconic properties such as MTV Roadies and Channel [V] Get Gorgeous, he also co-founded Flarepath, a digital marketing agency. At Veefin, Kanwar will focus on strengthening the brand, driving compelling narratives, and expanding its global reach.  

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- Gitesh Karnik (CHRO): Bringing over two decades of HR expertise Karnik has held leadership roles at Tata Capital, Magma Fincorp, and other leading fintech firms. He specializes in developing high-engagement workplaces, performance frameworks and strategic HR initiatives. At Veefin, Karnik will focus on nurturing a dynamic, high-performing workforce.  

Leadership Vision

Chairman & Co-Founder Raja Debnath stated, “Saurabh and Gitesh bring unmatched expertise that will drive our growth by enhancing our brand and strengthening our talent pool.”  

Kanwar expressed excitement about contributing to Veefin’s global transformation emphasizing the importance of innovative branding in the fintech space. Karnik highlighted Veefin’s dedication to fostering a culture of excellence underscoring the company's vision of growth through people centric strategies.  

About Veefin Group 

Veefin Group offers advanced working capital solutions, including supply chain finance, digital lending, and trade finance. Serving global banks, financial institutions, and corporates Veefin aims to redefine financial services with cutting edge technology and innovation.

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