Techno Paints appoints Sachin Tendulkar as its brand ambassador

Cricket legend Sachin Tendulkar has been appointed the brand ambassador for Techno Paints and Chemicals, a paint manufacturing company.

He will serve as the company’s brand ambassador for the next three years. Techno Paints and Chemicals, which has been in the domestic paints market for 25 years and currently operates in eight states, plans to expand across India with Sachin on board.

Earlier in 2023, the company announced film actor Mahesh Babu as its brand ambassador. He served in this role for two years.

Techno Paints and Chemicals’ Chairman Akuri Srinivas Reddy said, “We are honoured to collaborate with one of World’s most iconic Cricketer and Bharat Ratna, Sachin Tendulkar. We are looking forward to achieving bigger and greater things this year with expansion and IPO, and no one could have been a better ambassador or growth partner for us.”

Techno Paints and Chemicals Chairman Akuri Srinivas Reddy said the company plans to file its draft red herring prospectus (DRHP) in FY 2026–27 and complete the IPO within the same year.

He said the company is aiming to raise ₹500 crore through the public issue.

Techno Paints makes decorative, industrial, and specialty paints. It is well known for special texture finishes and construction chemicals, and offers more than 3,000 decorative paint shades.

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The company has its own research and development center in Hyderabad and a modern manufacturing plant at Pashamylaram near Hyderabad. It currently operates in Telangana, Andhra Pradesh, Karnataka, Maharashtra, Gujarat, Delhi, Odisha, and Chandigarh.

Techno Paints plans to expand to Himachal Pradesh, Tamil Nadu, Rajasthan, West Bengal, and Uttar Pradesh by the end of this year. It also plans to enter the Middle East market in 2026–27.

Techno Paints reported revenue of ₹210 crore in FY 2024–25 and expects it to increase to ₹450 crore in the current financial year. The company is targeting revenue of ₹2,000 crore by FY 2029–30.

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