Sourav Ganguly Signs On As Brand Ambassador For Olyv

AI-powered fintech platform Olyv has named former indian cricketer Sourav Ganguly as its brand ambassador. Ganguly will represent Olyv’s financial products, including digital lending, credit health, and gold savings, to make financial solutions accessible to underserved communities across the country.

Benifit of partnership

Through this partnership combines Ganguly’s strong and iconic image with Olyv’s innovative efforts to make financial services accessible across India. Olyv plans to use his story of resilience, trust, and overcoming challenges to inspire millions of Indians toward financial empowerment.

The partnership will also include marketing campaigns across ATL, BTL, and digital channels to boost awareness and adoption of the Olyv brand among different audience groups in India. 

With relatable and impactful campaigns, the company aims to highlight its commitment to creating opportunities, especially for those traditionally underserved in the financial eco-system.

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Rohit Garg, Co-founder and CEO, of Olyv, said, “Much like Dada’s leadership transformed Indian cricket, we at Olyv seek to empower people to make bold financial moves and achieve their dreams. Sourav Ganguly embodies our vision of being a ‘Partner to the Aspirations of Emerging India’; one that is fearless, trustworthy, and always committed to breaking new ground. As someone who commands the love and adulation of every Indian, he has evolved into a household name. This makes him perfect for advancing Olyv’s presence across the national populace and connecting with our diverse base, especially in the emerging markets of Tier-2 and beyond geos.”

About Olyv

Founded in 2017, Olyv (formerly SmartCoin) began as an app-based lending platform, partnering with RBI-registered lenders to offer quick personal loans to underbanked self-employed and salaried individuals in India. The Olyv app now has over 2 crore registered users and has served more than 19,000 pin codes across the country.

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