Skechers India signs Kartik Aaryan as new brand ambassador

Skechers, known for its comfort-focused footwear, has signed Bollywood actor Kartik Aaryan as its new brand ambassador in India. He will appear in an upcoming campaign promoting the brand’s Hands Free Slip-ins collection.

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Rahul Vira, CEO of Skechers South Asia, said, "Kartik Aaryan embodies the spirit of Skechers—bold, versatile, stylish and innovative. We are proud to partner with Kartik, an award-winning actor that is equal parts talent, charisma and adventurous. As a prominent contemporary youth icon, his broad appeal coupled with his dynamic persona will help keep Skechers in the mind of consumers shopping for our in-demand lifestyle and athletic footwear across India. We believe Kartik’s influence will amplify our connection with his fans who value the innovation and comfort that is only offered by Skechers.”

Kartik Aaryan said, “I am excited to collaborate with Skechers—a brand that stands at the intersection of cutting-edge performance and contemporary style. What truly impressed me is their relentless focus on innovation, especially the Slip-ins technology, which redefines convenience without compromising on design. I’m always on the move, so I love that I can just slip in and go. Skechers’ vision aligns perfectly with my own belief in pushing boundaries, and I look forward to being part of their incredible journey as they continue to inspire athletes and trendsetters alike.”

The Skechers Hands Free Slip-ins range is designed for people who want everyday comfort and convenience. It includes the brand’s Heel Pillow technology, which lets users slide their feet in easily without needing to bend down or use their hands.

With this partnership, Kartik Aaryan joins Skechers’ lineup of brand ambassadors, which includes actress Ananya Panday and several Indian and international athletes like Sunil Chhetri, Harry Kane, Baris Alper Yilmaz, Isco Alarcón, Mohammed Kudus, Jasprit Bumrah, Ishan Kishan, Yastika Bhatia and more.

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