Rashmika Mandanna Launches Perfume Brand ‘Dear Diary’

Actress Rashmika Mandanna has entered the business world by launching her own perfume brand, Dear Diary. This marks her first step as an entrepreneur, as she continues to grow in popularity with hit films like Pushpa.

Dear Diary, named after Mandanna’s earlier digital series, brings elements of that story into a fragrance line. She says scents have helped her relive memories, inspiring the brand’s creation.

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While most celebrities launch fashion, beauty, or wellness brands, Rashmika Mandanna chose a different route with perfumes. She says scents hold a deep emotional value for her, often bringing back special memories—making this venture a personal one.

“Perfumes have always had a special place in my life. Certain scents remind me of my childhood, important milestones, and people I cherish,” Mandanna shared in a recent statement.

The debut collection features fragrances like National Crush, Irreplaceable, and Controversial—each inspired by key moments in Mandanna’s life. Blending ingredients like pink lotus, jasmine, sugarcane, lychee, and passionfruit, the brand combines Indian heritage with a modern touch.

Dear Diary was created in partnership with The PCA Companies, a global brand accelerator that helped with product development, marketing, and global distribution. The brand focuses on expressing personal stories through scent.

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