Rapido unveils a new brand identity as platform expands beyond bike taxis

India’s mobility platform, rapido has launched a new brand identity. This marks an important step in its journey from being a bike taxi service to becoming a full multi-mode transportation platform.

The new brand look features a sleek and modern logo. It moves away from the earlier bike focused design and instead uses a simple wordmark style to show the company now offers many types of services.

Read also- Motilal Oswal Alternates closes fifth private equity fund at Rs 8,500 crore

The brand update reflects Rapido’s fast growth beyond bike taxis. Although it started as a bike taxi service, it has now become a large platform that handles over five million rides every day in more than 400 cities.

“Our new brand identity is a milestone that mirrors the scale and diversity of the millions of journeys we facilitate every day,” said Pawandip Singh, chief marketing officer, Rapido. “Rapido has always stood for simplifying travel and making it affordable for all. By evolving our visual language, we are reinforcing our promise to be the 'Wheels of Bharat'—moving beyond our origins to provide a truly integrated, homegrown solution that connects every indian from the first mile to the last and every getaway in between.”

The new brand identity will be introduced across all customer touchpoints in the coming weeks. This includes the Rapido app, its captain network, marketing campaigns, digital platforms and offline materials.

Beyond passenger transport, Rapido said it has over 30 lakh registered captains across different services.

Advertisment

The company runs on a technology-driven model and has expanded into tier 2 and tier 3 cities where it offers ride-hailing and related services.

Want to go deeper into the world of startups and entrepreneurship? Check out these categories on VIESTORIES:

Latest Business and Startup News: Discover Funding Trends and Stories Shaping Indian Startups.

Startup Funding News: Your Gateway to Every Funding Update.

Latest Startup News: Stay updated with the latest startup news and trends. Your go-to source for startup ecosystem updates.

Startup Stories: Discover inspiring tales of startups overcoming challenges, and achieving succes.