PV Sindhu Signs on as both Investor and Brand Ambassador for KiranaPro

KiranaPro, India’s AI-powered quick commerce platform, has announced PV Sindhu, India’s badminton star, as both an investor and brand ambassador.

Official release from KiranaPro said, "KiranaPro has secured a significant investment from the renowned Indian shuttler and Olympic medalist. This investment marks the first commitment in KiranaPro's seed funding round. This strategic collaboration underscores Sindhu’s belief in the brand’s mission to revolutionise India’s retail landscape by empowering neighbourhood kirana stores with cutting-edge technology and AI-driven solutions,".

PV Sindhu’s role goes beyond being the face of KiranaPro. She will play an active part in helping small retailers embrace digital technology. As the brand ambassador during IPL 2025, she will help increase KiranaPro’s visibility nationwide, strengthening its leadership in quick commerce.

Sindhu says: "I’ve always believed in the power of empowerment, and KiranaPro is making a real difference by helping neighbourhood kirana stores embrace technology, unlock new opportunities and thrive in an increasingly digital world. This goes beyond retail - it’s about transforming the rural economy and contributing to India’s overall development. I’m proud to join KiranaPro, both as brand ambassador and investor, to support this meaningful mission of empowering communities and creating a lasting impact." 

Deepak Ravindran, Co-Founder & CEO, KiranaPro adds: "This partnership marks a significant milestone for KiranaPro. PV Sindhu is the embodiment of skill and determination. We have taken on the task of building a nationwide network connecting lakhs of kirana stores to millions of local customers. Sindhu's support is a recognition of our efforts and will act as a catalyst for us to work even harder towards the cause of empowering local communities."

Dipankar Sarkar, Co-Founder & CTO, KiranaPro says: "We are extremely excited that a national icon like PV Sindhu has decided to back our vision to empower neighborhood kirana stores. Her support for our tech-driven and AI-powered solutions will help accelerate the digital transformation of small businesses across the country. Together, we can bring positive change to smaller cities and towns in India."

KiranaPro has already partnered with over 30,000 stores, making it India’s first ONDC-integrated quick commerce platform. With the recent acquisition of Jopper.app, the company is growing quickly.

About KiranaPro

KiranaPro is changing quick commerce by working with local kirana stores to offer ultra-fast deliveries while focusing on sustainability. Their mission is to help kirana stores and supermarkets succeed in the era of fast deliveries. With deliveries typically within 10 to 20 minutes, KiranaPro aims to meet modern consumer expectations while supporting traditional retail.

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