PUMA Rebrands As 'PVMA' And Ropes PV Sindhu As Brand Ambassador

PV Sindhu, a two-time Olympic medalist and one of India’s top athletes, has teamed up with sports brand PUMA India in a multi-year partnership as their brand ambassador. 

Through this partnership, it will boost Puma's focus on sports and help it tap into India’s growing sports market. Puma hopes to expand its presence in performance-wear and double its current growth rate by entering badminton.

The partnership between Puma and Sindhu will be launched at the India Open 2025 in New Delhi, marking the beginning of a strong collaboration that will shape the future of badminton in India.

The brand name PUMA was recently changed to ‘PVMA,’ sparking a lot of buzz online.

The surprise rebranding confused many people, leading them to wonder if it was a permanent change or just a temporary marketing move. Some guessed it could be part of a new campaign with Virat Kohli, while others thought it might be related to PV Sindhu — which has now been confirmed.

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Commenting on the partnership

PV Sindhu, said, “ I’m excited to join the PUMA family- a brand that shares my belief in the power of sport to inspire . This partnership with PUMA India isn’t just about being part of something bigger, it is an opportunity to connect with those who value pushing boundaries and embracing challenges. Badminton has always been a platform for growth and self-discovery for me, and through this collaboration, I hope to encourage others, especially women, to take risks, believe in themselves, and strive for more both on and off the court."

Karthik Balagopalan, Managing Director of PUMA India said, “Sindhu is a legend and a trailblazer, and we are proud & delighted to welcome her into our PUMA family. Her extraordinary legacy in Indian sports which includes a lot of historic firsts has not only placed India on the badminton map globally but has also inspired millions of youngsters to chase excellence, making her the perfect fit for PUMA. As PV continues to shape the future of badminton, this partnership reflects our shared passion to push sports forward and inspire more youngsters and especially young women to dream big.”

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Later this year, Puma India will launch a collection for badminton fans in India. With India’s sports apparel market expected to reach $399.5 million by 2030, growing at 5.9% annually from 2023 to 2030, Puma is well-positioned to benefit from the country’s evolving sports scene.

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