Publives AI Solutions Power Growth for Leading Content Platforms

Publive, the AI-powered Digital Experience Platform DXP known for its robust CMS and smart AI interventions, has announced its strategic plan to enter new markets in 2025. This ambitious move underscores Publive's commitment to scaling its global presence and empowering content teams across segments for growth.

According to PWC, AI-driven businesses projected to contribute an estimated $15.7 trillion to the global economy by 2030, Publive is tapping into this significant market opportunity by using AI to automate content optimization processes, including SEO prompts, keyword recommendations, internal linking and distribution strategies, significantly enhancing the efficiency of content teams.

The user journey on content platforms often suffers from fragmentation caused by poor user experience, limited organic visibility, and reliance on multiple complex tools for SEO optimization. Publive addresses these challenges by streamlining the content journey, empowering platforms to create, optimize, and analyze content effectively, driving organic growth through content-led strategies.

Research indicates that visual content attracts 94% more views than text-based content, a trend Publive capitalises on with its AI-powered Webstory tool, allowing brands and publishers to engage their audiences through compelling visual stories. Additionally, Publives AI-driven Text-to-Audio feature transforms written content into audio, catering to the growing podcast audience and expanding the reach of content.

Since its inception, Publive has scaled up to about 100 platforms in just two years, including renowned names like Indian Express, Elle Magazine, WION, Sambad, and News Nation. The platform has achieved a remarkable 4x growth in Annual Recurring Revenue ARR, while successfully broadening its client portfolio and strengthening relationships with existing partners.

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Publive has demonstrated promising growth for its clients by deeply understanding their challenges, providing solutions, and streamlining their entire content journey. Additionally, Publive has successfully entered a new segment by building its platform to cater to brand-run blogs, enabling content-led growth through superior organic visibility, an accelerated go-to-market GTM strategy, and the localization of content at scale.

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Manavdeep Singh, Founder & CEO of Publive said, “Our growth journey has been driven by a relentless focus on solving real challenges for content teams. Expanding into the brands segment is an extension of our mission to empower teams with AI-driven tools that simplify the content lifecycle. By enabling brands to create, optimize, and analyze their content seamlessly, we are helping them achieve content-led growth and stronger engagement with their audiences, ".

Publive's entry into the new market aligns with the platform's mission to tap into a sizable Total Addressable Market TAM. According to Allied Analytics, the global Digital Experience Platform DXP market, valued at $11.2 billion in 2023, is projected to grow at a compound annual growth rate CAGR of 16.1%, reaching $41.7 billion by 2032. 

Publive aims to seize this fast-growing opportunity by introducing its cutting-edge technology and proven solutions to a new audience. This decision is driven by the increasing demand for advanced DXP solutions that seamlessly integrate content creation, SEO optimisation, distribution, and actionable insights. 

Harmeet Singh, Co-founder & COO of Publive said, "Our expansion into the brands segment is a testament to Publives ability to adapt and innovate. Weve designed our platform to meet the unique needs of this segment, offering solutions that enhance organic visibility, streamline workflows, and deliver actionable insights. This growth aligns with our vision to be the trusted partner for businesses aiming for their content-led growth,".

The company is embarking on a new direction, confident in their team's ability to rise to the challenge. The diverse and talented minds at Publive work cohesively to deliver exceptional experiences, embodying a customer-first approach that ensures clients thrive in the ever-evolving digital landscape. As they step into this exciting new chapter, their dedication to excellence and innovation remains unwavering.

About Publive

Publive is a cutting-edge AI-powered Digital Experience Platform DXP equipped with a robust CMS, revolutionising the capabilities of content teams. Publive orchestrates the journey across all stages: Strategy & Ideation, Creation & SEO, Distribution, Demand Capture, and Actionable Insights. 

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