Plum Commits INR 200 Crore to Digital Health Expansion, Launches At-Home Health Checkups

Employee health benefits platform plum has announced a strategic investment of INR 200 crore (approx. $25 million) to expand into digital health services, marking a major shift from its insurtech roots to a comprehensive healthcare-first approach.

Over the next five years, Plum will deploy this capital—entirely from internal funds—towards building a robust digital healthcare ecosystem, starting with the launch of Plum Health Checkups, an at-home diagnostic screening service designed to detect chronic illnesses early. The initiative uses over 200 biomarkers, AI-driven diagnostic reports, and doctor consultations to provide a personalized, preventive healthcare experience.

“This is just the beginning of our healthcare investment,” said Saurabh Arora, Co-founder and CTO at Plum. “We’ve seen 125% growth in our healthcare vertical over the past year alone—with strong gross margins.”

The checkup service is supported by Plum’s existing telehealth network, which powers 100,000 consultations annually across 20 medical specialties. Plum’s diagnostic services now cover over 4,000 pin codes across India and include advanced screening for heart disease, cancer markers, kidney conditions, and stress-related disorders.

According to Arora, data from Plum’s health camps revealed that 71% of participants had undiagnosed chronic risks, especially among younger populations. “Today, we’re seeing conditions like diabetes and hypertension appear as early as age 35. That’s why early detection is critical.”

To lead this healthcare pivot, Plum has brought on Prayat Shah, founder of Wellthy Therapeutics, as head of healthcare expansion. Shah brings deep expertise in chronic disease management and digital therapeutics.

“We're building across the healthcare stack—doctors, diagnostics, technology, and care protocols,” Arora added. “We’re setting up a medical advisory board and scaling our engineering team to offer a world-class digital health experience.”

The move comes on the back of Plum achieving EBITDA profitability, positioning the company to invest aggressively in innovation without external funding. With only 20% of Indian employers offering annual health checkups and sub-40% employee participation, Plum aims to transform preventive healthcare access and awareness.

“Insurance helps you during a crisis,” Arora said. “But with healthcare, our goal is to help you avoid the crisis altogether.”

Abhishek Poddar, Co-founder and CEO of Plum, summed up the vision: “The Indian workforce deserves better than fragmented, reactive healthcare. This investment lets us deliver integrated, preventive, and personalized care—at scale.”