Oshea Herbals appoints Nushrratt Bharuchha as brand ambassador

Bollywood actress Nushrratt Bharuccha has been named the new face of Oshea Herbals, a personal care brand known for herbal and natural formulations. 

The brand aims to strengthen its appeal to younger consumers while keeping its focus on “nature-led, science-backed” products.

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Launched over a decade ago, Oshea Herbals offers more than 450 products in skincare, haircare, bath & body, and salon categories. The brand combines herbal traditions with dermatological expertise, helping it stand out in India’s crowded beauty market. 

By choosing Nushrratt Bharuccha, Oshea aims to leverage her relatable and modern appeal to boost visibility across TV, digital, and offline campaigns.

“At Oshea Herbals, we’ve always believed that true beauty is about authenticity and confidence. Nushrratt perfectly represents these values and brings a fresh, modern voice to our brand. Her energy and connect with the present generation will help us tell the Oshea story in a way that inspires more people to choose beauty that feels natural, safe, and real.” , said Yash Kundalia, Co-Founder, Oshea Herbals.

Nushrratt Bharuccha added, “I’m thrilled to join the Oshea Herbals family. I’ve always admired how the brand formulates the power of nature into these wonderful products. What resonates with me most is their philosophy of keeping things simple and real which makes this partnership feel so genuine. For me, it’s not just about skincare—it’s about embracing who you are and Oshea reflects that beautifully.”

The partnership will feature a 360-degree campaign across TV, print, digital, and on-ground activations, with Nushrratt Bharuccha fronting the brand’s new stories.

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