OneAssist appoints Abhishek Maheshwari as Chief Executive Officer

Peak XV-backed post sales service company OneAssist has announced the appointment of Abhishek Maheshwari as its new Chief Executive Officer (CEO), effective September 1, 2025.

This marks a new chapter for OneAssist as it expands and reshapes its consumer assistance and protection services for the next 100 million households in India.

Maheshwari brings more than 20 years of experience in consumer businesses. He has led digital transformation as CEO of Aakash Educational Services, scaled multiple divisions at The Walt Disney Company India, and helped build Hyperpure and improve profitability at Zomato.

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Abhishek Maheshwari, said: “OneAssist has pioneered and created a strong business and has built industry defining capabilities in its journey since 2011 and I couldn’t be more excited to lead OneAssist into its next phase of growth. With a strong team and foundation serving nearly 2 crore customers and robust partnerships with leading organizations, our focus will be to drive innovation in bringing more relevant products to our customers and partners with technology-driven solutions bringing convenience and peace of mind to millions of customers.”

Gagan Maini, Co-Founder, OneAssist, said, “Subrat and I are absolutely delighted to have Abhishek join as CEO of OneAssist. His proven track record of transforming businesses through technology and his deep understanding of Indian consumers makes him the ideal leader for our next phase of evolution and growth. We will continue to remain actively involved, supporting Abhishek and the team, particularly in areas of strategic growth including M&A’s and new initiatives."

Subrat Pani, Co-Founder, OneAssist, said, "We have built OneAssist with a singular focus on customer trust and operational excellence. As we welcome Abhishek, we do so with immense pride in what we’ve achieved and excitement for what lies ahead and look forward to closely supporting him and the company during this next stage of growth, as OneAssist unlocks its true potential.”

About OneAssist 

Founded in 2011 by Gagan Maini and Subrat Pani, OneAssist serves nearly 2 crore customers across 19,000 pin codes, working with over 3,000 businesses. Its B2B2C model offers protection and assistance for devices, appliances, financial products, and lifestyle services, backed by a network of 1,000 service providers.

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