Nykaa Launches Its Rapid Delivery Service Nykaa Now In Multiple Cities

Beauty and fashion retailer nykaa plans to bring its fast delivery service, Nykaa Now, to more cities after successfully launching it in major metros earlier this year.

“Nykaa Now is live in the metros and has got relatively good traction. We’ve been delivering items in 60 minutes and the service is well beyond the test phase.” Anchit Nayyar, executive director and chief executive officer said .

By mid-FY25, Nykaa said it had started testing a quick delivery model that aims to deliver some of its products within 30 minutes to 3 hours after an order is placed.

Nayyar explained that Nykaa’s fast delivery service doesn’t use its physical stores. “We want our stores to be shopping destinations, not warehouses,” he said.

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He added that while Nykaa has the technology to use its stores to fulfill online orders, it only does this in special cases, like when delivering luxury items locally.

Nayyar also mentioned that not all products on Nykaa’s website are available for quick delivery. For example, foundation comes in around 30 shades for Indian skin tones, and people usually take more time to choose such products carefully.

Nykaa’s in-house brands, called the House of Nykaa, crossed ₹2,100 crore in GMV in FY25. Among them, skincare brand Dot & Key led with ₹910 crore in GMV.

Nykaa Cosmetics recorded over ₹350 crore in GMV, while Kay Beauty reached ₹240 crore. Both brands launched new products and expanded their reach through Nykaa’s online and offline channels.

Nykaa’s eB2B platform, “Superstore by Nykaa,” saw GMV rise 57% to ₹941 crore in FY25. It now serves around 2.76 lakh retailers across more than 1,100 cities. The company said it shifted from third-party to its own warehouses and focused more on high-margin products, helping improve cost control. The segment’s contribution margin improved by 484 basis points compared to last year.

Overall, Nykaa’s net profit more than doubled to ₹19.1 crore in Q4 FY25 from ₹9.1 crore a year ago. Operating revenue also grew 24% to ₹2,061.8 crore from ₹1,667.9 crore in Q4 FY24.

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