Nykaa appoints Deepika Padukone as brand ambassador

nykaa, India’s top beauty and lifestyle brand, has appointed global star Deepika Padukone as its new brand ambassador. 

The partnership begins with a campaign called “Sirf Bahar Jaane Ke Liye Kaun Tayar Hota Hai? Tum Hi Ho Nykaa!”, which shows Deepika in a fun, playful mood, inspiring women to enjoy beauty every day, not just on special occasions.

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For Nykaa, this partnership goes beyond celebrity endorsement. The brand has always focused on celebrating beauty in all its forms—personal, evolving, and unique. Over the past decade, Nykaa has grown from an online retailer into a movement, making global and Indian beauty brands accessible, educating consumers, and creating engaging experiences for its 45 million customers.

Deepika who has combined global fame with authenticity, embodies this spirit. From her debut in Om Shanti Om to celebrated roles in Piku and appearances at Cannes and the Met Gala, she has consistently defined beauty on her own terms. Beyond her stardom, her advocacy for mental health and her mindful approach to every stage of life bring added depth to her role as Nykaa’s ambassador.

Anchit Nayar, Executive Director & CEO, Nykaa Beauty, said: “We are proud to welcome Deepika Padukone to the Nykaa family. As a global cultural icon, her authenticity and versatility perfectly complement our vision to lead the transformation of beauty in India and beyond. Deepikaʼs ability to inspire across generations strengthens our mission to build a beauty ecosystem where commerce, culture and community converge, empowering millions to own their unique journeys. Together we are committed to making beauty truly borderless, inclusive, accessible and celebrated by all.ˮ

“Beauty for me has never been about the spotlight alone it has always been about the everyday rituals and practicing them with consistency. And nobody understands this better than Nykaa. Nykaa understands that beauty isnʼt just for the big occasions but also for the moments in between. Together we are committed to inspire millions to define beauty on their own terms," Deepika said.

As Nykaa’s brand ambassador, Deepika will lead key initiatives like the Pink Friday Sale, Nykaaland and the Nykaa Best in Beauty Awards. Together, they aim to inspire women everywhere with a simple message: you don’t need a reason to feel beautiful—you are the reason.

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