Nazara Technologies-owned NODWIN Gaming has acquired Trinity Gaming, a gaming agency and platform MCN/CSP, for Rs 24 crore. As part of the deal, Trinity Gaming will become a wholly owned subsidiary of NODWIN Gaming. This acquisition follows NODWIN's previous purchases of Comic Con India, Freaks 4U Gaming, Publishme, Branded and Ninja Global.
NODWIN Gaming announced that its acquisition of 100% of Trinity Gaming will be a mix of secondary sales and stock swaps, totaling up to Rs 24 crore.
The payment will include Rs 4.8 crore in cash and Rs 19.2 crore in NODWIN Gaming shares. As part of the deal the founders of Trinity will become shareholders of NODWIN Gaming and continue to lead the business.
NODWIN Gaming plans to expand Trinity's portfolio into emerging markets like Africa, Southeast Asia, Central Asia, and the Middle East, using NODWIN Gaming's existing businesses and areas.
Akshat Rathee, Co-Founder of NODWIN Gaming said, "We are thrilled to welcome Trinity Gaming into the NODWIN Gaming family. Trinity’s deep understanding of India’s gaming creator ecosystem, coupled with its expertise in brand partnerships, agency activations, content creation, and community engagement, will be pivotal in further strengthening our footprint in the region. This acquisition allows us to offer more holistic solutions to our partners from content creation to marketing services, while continuing to build a thriving gaming ecosystem in India,".
NODWIN Gaming will merge its Unpaused Talent business with Trinity, with Trinity's founders leading the combined business.
About Trinity Gaming
Trinity Gaming, founded in 2019 by Abhishek Aggarwal and Shivam Rao, has become a key player in India's gaming influencer scene. It is a Creator Service Provider (CSP) for Meta and the only Gaming MCN for YouTube in India.
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