Neeraj Chopra launches own athlete management firm ' Vel Sports ', ends partnership with JSW sports

After working together for over ten years and achieving many major milestones, Olympic and World Champion javelin thrower Neeraj Chopra and JSW Sports have mutually decided to end their formal partnership. 

This move comes as Neeraj begins a new journey as an entrepreneur with the launch of his own athlete management company, Vel Sports.

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His association with JSW Sports began in 2016 when he was selected through the JSW Sports Excellence Program (SEP). This partnership went on to become one of the most successful athlete–management collaborations in Indian sports, lasting a decade and marked by consistent success at the global level.

Fondly known as “Man with the Golden Arm,” Neeraj Chopra made history by becoming the first indian to win an olympic gold medal in track and field at the Tokyo 2020 Games. He later won a world championship gold in 2023 and a silver medal at the Paris Olympics in 2024 along with several podium finishes at international events.

With the launch of Vel Sports, Neeraj is stepping into athlete management while still at the peak of his sporting career, a rare and forward-thinking move. JSW Sports has supported this transition, highlighting the mutual respect and strong relationship that has defined their long partnership.

“Working with Neeraj has been an incredible experience for all of us at JSW Sports. His success story reflects our shared philosophy of excellence and purpose. We’re immensely proud of what we’ve achieved together and wish him continued success in all his future pursuits,” said Divyanshu Singh, CEO, JSW Sports.

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Neeraj Chopra said, “Over the last decade, our journey together has been one of growth, belief, and achievement. JSW Sports has played a defining role in my career, and I’ll always remain grateful for their support and vision. As we conclude this chapter, I carry forward the same values into the next phase of my journey.”

As they part ways, both sides highlighted their shared legacy of trust, belief and success. While Neeraj Chopra moves into entrepreneurship with Vel Sports, JSW Sports will continue its work of identifying and supporting india’s emerging sports talent, carrying forward a partnership that has made a lasting impact on Indian sport.

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