Maruti Suzuki onboards five startups to accelerate new-age technologies across operations

Maruti Suzuki India Limited has onboarded five early-stage startups to co-create new-age technology solutions across its business functions. 

This initiative is part of the company’s strategy to stay ahead of the technology curve by deploying innovative, technology-driven solutions across multiple areas, aiming to enhance operational efficiency, strengthen high-precision manufacturing, improve quality, reinforce workplace safety, elevate customer experience and support the development of smarter and safer products.

The five startups—AugurAI, Aatral, ZenMobility, Indus Vision, and Proxgy—have been selected from the 4th cohort of the Maruti Suzuki Incubation Program (MSIP). The program is run in partnership with IIM Bangalore’s incubation hub for entrepreneurship and startup support, the Nadathur S. Raghavan Centre for Entrepreneurial Learning (NSRCEL).

Hisashi Takeuchi, Managing Director & CEO, Maruti Suzuki India Limited said, “In an increasingly complex operating landscape, defined by evolving consumer preferences, growing scale, an expanding product and powertrain portfolio, varying regulations across nearly 100 export markets, and an increasing focus on sustainability, technology has become a strategic enabler. Embedding new age intelligent technologies across business functions is critical to sustaining excellence, navigating complexity, and enabling long term, agile growth. Our program is a win-win proposition for both budding entrepreneurs and the Company. The startups onboarded this time are helping us achieve even higher levels of precision in manufacturing; sustainable mobility for last mile delivery of aftermarket parts; and enhanced safety for employees at the workplace.”

Anand Sri Ganesh, CEO, NSRCEL, IIM-Bangalore said, “We are thankful to Maruti Suzuki for choosing NSRCEL as a partner for their incubation program. Our association is helping bridge the gap between cutting-edge innovation and realworld application by giving our startups access to complex business scenarios and deep industry expertise that accelerate their growth. Together we are building an ecosystem where early stage ventures can refine bold ideas and scale them into impactful solutions.”

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