Lenskart launches Spanish brand Meller to India, targets Gen Z and millennials

lenskart, an eyewear company, launched the Spanish fashion sunglasses brand Meller in India on Friday.

In July this year, Lenskart bought an 80% stake in Meller for Rs 407 crore (around €41.5 million) to expand into Europe and offer products aimed at Gen Z.

By expanding Meller in India, Lenskart is boosting its premium and fashion eyewear options to attract younger buyers.

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 “We are building a house of brands designed for consumers whose tastes are more global than ever,” said Peyush Bansal, cofounder and chief executive, Lenskart.

Meller is a direct-to-consumer (D2C) brand founded in Barcelona in 2014. Recently, it has become popular with Gen Z and millennials for its Barcelona street culture-inspired products. For FY25, Meller reported revenue of Rs 272 crore and a profit before tax of Rs 43 crore, according to Lenskart.

“Meller has grown with the vision of creating globally relevant eyewear for a new generation of consumers,” said Marco Grandi Blanch, co-CEO of Meller.

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Meller sunglasses will be sold in 500 Lenskart stores across India. The company will use GeoIQ, a location intelligence technology, to launch them in select stores and target the right customers. GeoIQ helps retail stores understand customer behavior and buying patterns.

Besides Meller, Lenskart acquired the Japanese eyewear brand Owndays in 2022. Its other brands include John Jacobs, Vincent Chase, and Le Petit Lunetier.

“With Lenskart’s distribution, supply chain, and technology strengths — and the global momentum of brands like John Jacobs and Owndays — we’re committed to creating the next wave of global eyewear brands for a new generation,” said Bansal in the release.

Lenskart’s global expansion comes as more than 40% of its FY25 revenue came from international markets, including Taiwan, Australia, Japan, South Korea, Thailand, and the Middle East.

In FY25, Lenskart posted a net profit of Rs 297 crore, compared to a net loss of Rs 10 crore the previous year. In FY23, it had a net loss of Rs 64 crore. Its revenue for FY25 grew 22% to Rs 6,625 crore from Rs 5,428 crore in FY24.

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