Krafton India appoints Yashasvi Jaiswal as brand ambassador for Real Cricket

KRAFTON India has named cricketer Yashasvi Jaiswal as the brand ambassador for its mobile game franchise, Real Cricket. The company also released a campaign film that focuses on the tense moments just before the first ball of a match.

Yashasvi Jaiswal will also appear inside the game, featuring in Quick Match, Test Match, and RC Pass modes. Players can choose him as part of the Rajasthan Royals team in the game.

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Yashasvi Jaiswal said, “The preparation happens long before the first ball is bowled. Real Cricket captures that intensity – the focus, the strategy, the pressure of every decision. It’s a platform that lets fans step into that mindset, and I’m proud to be part of a franchise that takes the sport as seriously as we do on the field.”

Anuj Sahani, Head – KRAFTON India Gaming Incubator & Director, Publishing, KRAFTON India, said, “Yashasvi represents everything Real Cricket stands for – discipline, preparation, and performance under pressure. His journey mirrors the ethos we’ve built into the game: that success in cricket, whether on the field or on the screen, comes from understanding the sport deeply and respecting the craft. As we scale Real Cricket from a beloved homegrown franchise into a mainstream cricket platform we needed an ambassador who embodies authenticity and resonates with the generation that plays as much as they watch.Yashasvi is that connection- a young, relatable cricketer whose mindset aligns perfectly with how millions of indians now experience their favourite sport: interactively, strategically and with genuine competitive intent.”

The campaign film is shot in a realistic, broadcast style and highlights preparation, discipline, and mental strength — reflecting Yashasvi Jaiswal’s journey from domestic cricket to the international stage. The film is now live on Real Cricket’s official Instagram and YouTube channels.

Real Cricket offers improved graphics, official licenses for five major domestic teams, motion-captured animations, and season-based progression features. With millions of active players, the franchise is part of KRAFTON India’s plan to grow homegrown gaming IP to global standards and tap into India’s fast-growing sports gaming market.

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As more cricket fans move from just watching matches to playing interactive games, the partnership shows KRAFTON India’s plan to make Real Cricket more culturally relevant and grow its presence in india’s fast-growing gaming market.

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