KiranaPro Acquires Likeo to Power Virtual Trial Room Experience for Gen Z Shoppers

Quick commerce platform KiranaPro has acquired Likeo, a startup that builds AR-based virtual try-on tech, in an all-stock deal worth $1 million. The goal is to bring Likeo’s virtual trial room features to BLACK — KiranaPro’s Gen Z-focused fashion platform.

The feature will start rolling out in the coming weeks, giving early access to users shopping for clothes and accessories.

This virtual try-on aims to make online shopping more fun and reliable by helping users see how items look before buying — which can boost confidence and reduce returns. 

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It is also part of KiranaPro’s bigger push into personalized and interactive e-commerce.

As part of the deal, Likeo’s Founder and CEO, Saurav Kumar, will join KiranaPro in a key leadership role. He will lead the company’s efforts in AI and visual computing — the main technologies driving the next phase of BLACK.

Founded in 2019 by Kumar Likeo is a shopping app for Gen Z that offers ultra-fast deliveries and personalized fashion recommendations. Its AI works like a personal stylist, helping users discover, try on, and shop trendy outfits. Likeo is also creating virtual fitting rooms for fashion brands.

“This acquisition is a bold step in our vision to reinvent online shopping in India,” said Deepak Ravindran, Founder & CEO of KiranaPro. He added, “BLACK is not just an app — it's a cultural movement, and Likeo's tech allows us to give users a mirrorless shopping experience that’s deeply personal, fun, and frictionless. With Saurav joining us, we’re doubling down on AI and visual intelligence to redefine how Gen Z discovers and shops online.”

“Joining KiranaPro to build for BLACK is the perfect match of vision and velocity,” said Saurav Kumar, Founder & CEO of Likeo. “We’ve always believed virtual try-on can remove hesitation and bring confidence to the online purchase journey. With BLACK, we finally have a canvas to scale this to millions — making shopping more playful, expressive, and real. I’m thrilled to join the leadership team and bring deep AI innovation to the heart of the BLACK experience.”

About KiranaPro 

Founded by Deepak Ravindran, KiranaPro is an AI-powered quick commerce platform in India that’s fully integrated with ONDC. It helps local kirana stores stay competitive by offering advanced tech, 10-minute deliveries, and a no-commission, ad-based revenue model.

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