Honasa Consumer enters men’s grooming space with Rs 195 crore Reginald Men acquisition

Honasa Consumer Limited — the company behind mamaearth and The Derma Co — has entered the men’s grooming market for the first time by buying BTM Ventures Pvt Ltd, which owns Reginald Men, for Rs 195 crore.

Honasa announced on December 11 that it will buy 95% of the company through a secondary sale. The remaining 5% will be bought after 12 months based on a pre-decided valuation.

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This acquisition gives Honasa a quick entry into the fast-growing men’s skincare market and boosts its presence in South India, where Reginald Men earns most of its revenue. Honasa said the deal also adds strong regional understanding and successful marketing strategies that can be used for its sunscreen and serum products.

Founded in 2022 by Trisha Reddy Talasani, Reginald Men has quickly become a strong player in premium men’s personal care. The brand earned over Rs 70 crore in revenue from November 2024 to October 2025, with about 25% EBITDA margins. Its Helios Moisturizing Sunscreen is now the most searched men’s sunscreen on google in India—an important growth area for Honasa.

“We are deeply inspired by what the Reginald Men team has built in such a short span of time,” said Varun Alagh, Co-founder & CEO, Honasa Consumer Limited. “Their sharp understanding of the modern male consumer, combined with their ability to quickly translate ideas into action, aligns perfectly with Honasa’s long term vision. The men’s personal care category is evolving rapidly and Reginald Men’s nuanced insight into what today’s male consumers seek makes them a strong strategic fit for us.”

Founder Trisha Reddy Talasani, said, “Joining hands with Honasa Consumer and its visionary founders, Ghazal and Varun is a landmark moment for us. Our shared passion for innovation and commitment to excellence forge a strong partnership and I am excited to collaboratively elevate our brand to new horizons.”

Honasa said the acquisition supports its larger goal of shaping the next stage of India’s beauty and personal care market.

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The company posted a consolidated net profit of Rs 39 crore in the second quarter of FY26, compared to a net loss of Rs 18.57 crore in the same quarter last year.

Its revenue from operations grew 16% year-on-year to Rs 538 crore in Q2 FY26, up from Rs 461.8 crore in Q2 FY25. Meanwhile, expenses rose only slightly to Rs 505 crore during the quarter.

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