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Global edtech platform BrightChamps has acquired Edjust, an Indian K12 education marketplace, in a cash and stock deal.
With this buyout, the GSV Ventures-backed BrightChamps has acquired four companies- Education10x, a financial literacy platform for kids in 2021; Schola, a live learning platform for kids in 2022; and Metamorphosis Edu, which teaches entrepreneurship skills to students in 2023.
As part of the deal, Edjust's founders will lead the company’s new initiative to offer courses in subjects like math, science and English to students.
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Mumbai- based Edjust was founded in 2022 by Dushyant Panchal, Anmol Mittal and Sanjay Panikar, It uses AI, human emotional intelligence, data and contact centers to focus on parents who are most interested in edtech products for sales.
"On an industry level, we’re grateful for the opportunity to make history by making sales a more honest undertaking, especially for a product as emotionally charged and hope-generating as edtech,” said Dushyant Panchal, cofounder and chief executive, Edjust.
Ravi Bhushan, founder and chief executive at BrightChamps, said, “We have made a few acquisitions in the past, and most of them have been focused on expanding globally in a meaningful way, either by adding new course experiences for students, entering new geographic regions or finding new ways to reach more potential parents and students worldwide. The acquisition of Edjust is primarily aimed at adding a layer of more meaningful, ethical and transparent processes in sales and marketing on top of the engine we already have.”
“While we are seeing significant demand for courses like robotics, coding and public speaking across the globe, we are also seeing a demand from both parents and children for support on the academic side, highlighting that the acquisition would help the company triple its revenue in the current year, " Bhushan added.
Bhusan said that the US is our biggest market by revenue, with a 64% growth in 2024 compared to 2023. Southeast Asia is our second biggest market and the company is present in about 30 countries.
About BrightChamps
Founded in 2020 by Ravi Bhushan, BrightChamps offers online, offline and hybrid courses in programming, AI, design thinking and financial literacy for children aged 6-16 years.
The company has offices in India, Vietnam, the US, Singapore and the UAE, with 90% of its revenue coming from its online business.
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