Fynd partners with Shiprocket to improve last-mile delivery for D2C brands

IPO-bound ecommerce platform Shiprocket has partnered with AI-powered commerce platform Fynd to improve last-mile delivery for more than 300 direct-to-consumer (D2C) brands.

As part of the partnership, Fynd will integrate Shiprocket's logistics services—such as courier selection, price comparison, and order tracking—allowing brands on Fynd to fulfill orders using Shiprocket’s delivery partners, the company said in a statement.

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The service is now live for over 300 active direct-to-consumer brands using Fynd's order management system. With Shiprocket's logistics network, the partnership is expected to speed up deliveries, particularly in Tier II and Tier III cities, the company added.

"This partnership brings logistics automation and delivery optimisation to the fingertips of Fynd's brand ecosystem. Partnering with Fynd brings that vision to life for hundreds of growing D2C businesses," said Shiprocket's Chief Executive Officer (Domestic Shipping) Atul Mehta.

Ragini Varma, Chief Business Officer - India, Fynd, said, "This partnership means fewer trade-offs, broader reach, and a faster path to scale. It's the infrastructure that thinks -- so brands can focus on building what's next".

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