French beauty brand Lancôme onboards Sonam Kapoor as brand ambassador for India

French beauty brand Lancôme has appointed bollywood actress Sonam Kapoor as its brand ambassador in India, starting a new partnership in the country.

The move highlights the brand’s focus on the Indian market and its changing customer base. Kapoor will feature in upcoming campaigns targeting Indian consumers.

Read also-- Unicorn India Ventures closes third fund at Rs 1,200 crore

Speaking on the association, Sonam Kapoor said, “Lancôme has been part of my beauty journey for many years, ever since I first experienced the brand in Paris. I’ve always admired ambassadors like Julia Roberts, Olivia Rodrigo, and Isabella Rossellini for how they represent beauty with authenticity and purpose, and how they embody a positive and optimistic vision of life. What I truly appreciate about the brand itself is the thought and research that go into creating products that deliver visible results. Génifique Ultimate Recovery Serum, in particular, has become a part of my routine - it supports skin recovery and resilience especially during long days and constant travel. To collaborate with Lancôme as its Ambassador from India feels both meaningful and exciting.” 

Shrestha Jana, General Manager, L’Oréal Luxe India, added, “Sonam Kapoor represents a modern, confident voice that aligns strongly with Lancôme’s values. This partnership comes at a significant moment as we continue to deepen our presence in india, a market that plays an important role in shaping the future of luxury beauty. Sonam’s perspective will support how we engage consumers across skincare, beauty and fragrance, particularly as we strengthen our science-led portfolio.” 

Vania Lacascade, Global Brand President, Lancôme, said, “At Lancôme, our mission goes far beyond creating beauty products. We are a French heritage brand driven by innovation, and we are committed to accompanying women at every stage of their lives, celebrating their diversity around the world, and inspiring them to embrace their optimism, confidence, and self-expression. We are proud and delighted to welcome Sonam Kapoor Ahuja to our family of Brand Ambassadors, bringing her modernity, sophistication, and unique cultural perspective to Lancôme.”

The announcement was made at an event held at The St. Regis Mumbai in late January 2026, which combined Paris-inspired style with Bollywood glamour.

The partnership was introduced with the hashtag SoLancôme with promotional content shared on platforms like nykaa and major fashion publications.

Advertisment

This appointment also comes shortly after Sonam was named the first South Asian global ambassador for Dior, strengthening her status as one of the most influential Indian personalities in global luxury and fashion.

Want to go deeper into the world of startups and entrepreneurship? Check out these categories on VIESTORIES:

Latest Business and Startup News: Discover Funding Trends and Stories Shaping Indian Startups.

Startup Funding News: Your Gateway to Every Funding Update.

Latest Startup News: Stay updated with the latest startup news and trends. Your go-to source for startup ecosystem updates.

Startup Stories: Discover inspiring tales of startups overcoming challenges, and achieving success.