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Eat Better Co, a rising brand in India’s health-focused snacking space, has partnered with Unicommerce, an e-commerce enablement platform, to strengthen its backend operations and support growth in both direct-to-consumer (D2C) and quick commerce channels.
Through this collaboration, Eat Better Co will use Unicommerce’s Uniware platform to automate key processes like order fulfillment and inventory management, enabling seamless tracking across its website, marketplaces and instant delivery platforms.
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“We are thrilled to partner with Unicommerce as we work to expand our reach and meet the demands of a growing, health-conscious customer base. Their robust technology solutions will help streamline our operations, ensuring quicker deliveries and a superior customer experience which are critical to our growth journey,” said Shaurya Kanoria, Founder of Eat Better Co.
“The healthy snacks market is witnessing remarkable growth, driven by a shift toward mindful consumption as highlighted in our recent industry report. Eat Better’s innovative approach aligns perfectly with this trend. Given the continued surge in sales across quick commerce channels, we are excited to provide the technological pivot for them to streamline their quick commerce operations and scale effortlessly, reduce costs, helping them meet evolving customer expectations with speed and efficiency,” said Kapil Makhija, MD and CEO, Unicommerce.
Eat Better Co, which recently rose to national attention via Shark Tank India, is set to scale its digital-first retail operations by partnering with Unicommerce. By using Unicommerce’s multi-channel order and warehouse management systems, the brand aims to improve fulfillment speed, maintain real-time inventory accuracy, reduce stockouts, and identify slow-moving SKUs.
With a growing product range focused on health conscious consumers, Eat Better is building a robust digital infrastructure to handle increasing order volumes and enhance last-mile delivery. The tech integration is expected to boost customer satisfaction through faster deliveries and fewer fulfillment errors.
In addition to automation, Unicommerce will offer analytics and consumer insights and helping Eat Better refine its product strategy based on shifting customer preferences. The brand’s leadership sees this tech driven alignment as essential for longterm growth and meeting evolving market demands.
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