DigiHaat App Launches Pre-Beta Version with Limited Access: Empowering Indian Artisans & Small Sellers

DigiHaat, a digital e-commerce initiative launched by Nirmit Bharat, a fully owned subsidiary of the Open Network for Digital Commerce (ONDC), has officially launched its Pre-Beta app on google Play and the App Store with limited user access. 

This new platform offers an extensive range of over 2.5 crore SKUs across eight diverse categories including Grocery, Food Delivery, Fashion, Electronics & Appliances, Home Décor, Beauty, Health & Wellness among others. The app aims to meet a wide array of consumer needs by connecting users to a variety of products, all available through a simple and user-friendly interface.

A key feature of the DigiHaat app is its "Amazing India" property, which connects users to the nation's rich artisanal legacy. This section curates and showcases handcrafted products made by Indian artisans highlighting the skill, craftsmanship and cultural diversity found across India. 

This initiative is designed to promote and preserve India’s diverse artisanal traditions while giving consumers access to high-quality, locally made products.

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The app is designed to cater to users across the entire country and connects customers with over 7.7 lakh sellers and service providers, offering a comprehensive view of India’s diverse marketplaces. It is fully available PAN India making it an inclusive platform for buyers and sellers from all regions.

During its development, DigiHaat prioritized enhancing the user experience, especially for first-time digital shoppers. To make the app easier to navigate and less overwhelming the company hosted a national hackathon to gather insights that would improve the platform’s usability and trustworthiness. 

These insights are being incorporated into the app to ensure that users, regardless of their level of experience with online shopping can have a smooth and secure experience.

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In addition, DigiHaat partnered with MyGov to host a nationwide logo design competition receiving over 400 entries from more than 700 participants across India. 

This initiative engaged the public and reflected DigiHaats commitment to infusing creativity into its platform. The strong engagement across social media platforms further emphasized the popularity of this initiative. 

DigiHaat’s spokesperson commented on the launch, stating “DigiHaat is built to foster a digital ecosystem that caters to the needs of every Indian. 

By incorporating feedback from the national hackathon and MyGov’s logo design competition, we’ve ensured that the app is intuitive, secure and accessible for all users whether they are first-time shoppers or seasoned e-commerce enthusiasts.”

About DigiHaat:

DigiHaat is an e-commerce app launched by Nirmit Bharat as part of the ONDC Network. The app offers a wide range of products spanning various categories like Grocery, Fashion, Food Delivery, Electronics, Home Decor and more. Designed with scalability and neutrality in mind DigiHaat provides a simple, secure and transparent shopping experience. The platform empowers small businesses, artisans and underserved communities by ensuring fair pricing transparent listings and strong data privacy. DigiHaat’s commitment to fostering a fair and inclusive digital marketplace aims to create more opportunities for sellers and consumers alike.

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