Dabur India launches Rs 500 crore investment platform 'Dabur Ventures'

FMCG major Dabur India has launched Dabur Ventures, a new investment platform to support high-growth, digital-first businesses. The company’s board has approved an allocation of up to ₹500 crore, fully funded through internal reserves.

Through its new venture arm, Dabur plans to invest in emerging D2C brands across personal care, healthcare, wellness foods, beverages, and Ayurveda. The focus will be on digital-first startups with strong growth potential and scalable business models.

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“We aim to invest in future-forward businesses that are redefining the consumer experience in our key focus areas,” Dabur India CEO Mohit Malhotra said. “This initiative underscores our commitment to innovation-led growth, while accelerating our premiumisation journey and opening doors to emerging consumer spaces that define the future of our industry.”

During Dabur’s Q2 earnings call, CEO Mohit Malhotra said the company will limit new startup investments to its existing categories but will also explore adjacent premium segments that appeal to digital-first Gen Z consumers.

Dabur’s portfolio currently spans Ayurveda (Dabur Chyawanprash), healthcare (Dabur Honey), personal care (Dabur Red Paste), food & beverages (Réal Juices), and home care (Odonil).

The move comes amid a growing trend of traditional FMCG giants in India investing in or acquiring D2C startups to modernize their portfolios and tap into new consumer categories.

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