Bhuvan Bam launches Peppy a Sexual Wellness Brand

D2C sexual wellness brand Peppy marks its official launch in India as it adds comedian, actor and Youtuber Bhuvan Bam as a Co-founder and investor.

Earlier this year in May, the startup raised its pre-seed funding round from angel investors, including Bam, Rohit Raj (founder and CEO of BBKV Productions), and Dr. Ruchi Gupta, among others.

Bhuvan Bam, Co-founder and Investor at Peppy said, “For me, Peppy represents an opportunity to drive a much-needed change in how sexual pleasure is perceived in India. While society has made significant changes in many areas, the taboo surrounding physical intimacy continues to hold people back. It prevents open and honest discussions on personal needs, highlighting the crucial need for creating spaces where open conversations can happen, By collaborating with Peppy, I aim to help people overcome these societal norms and empower individuals to embrace their journey toward intimacy with confidence and ease,”.

Peppy, which sells products through its direct-to-consumer (D2C) platform, is now looking for funding in its seed round to expand its sales channels and reach more customers. The startup is valued at Rs 50 crore.

Gupta and Agarwal, Founders at Peppy said, “Peppy is not just about products; we’re about revolutionizing the way India thinks about intimate happiness. Our goal is to make sexual wellness products as common (and guilt-free) as buying your favorite skincare or snacks. From top-notch quality to body-safe, user-friendly designs, we’re here to ensure everyone—across all ages, genders, budgets, and backgrounds—has access to what they need to feel good,”.

Peppy competes with brands like Ranveer Singh-backed Bold Care,That Sassy Thing and Trifecta Capital-backed MyMuse. These competitors already have a strong presence in popular channels like quick commerce and e-commerce.

Peppy's initiative, Awaaz, aims to give free sanitary pads to rural women with every purchase, with the goal of making pads free in India by 2025. So far, over 13,200 women have benefited from safer periods. Awaaz also educates women about menstrual health, challenges societal norms, and promotes sustainable solutions.

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The campaign works with local authorities, schools, and healthcare organizations to ensure access to menstrual hygiene products and encourage open discussions.

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