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Ashneer Grover, former co-founder and managing director of the Indian fintech company BharatPe and one of the most dynamic sharks from the first season of Shark Tank India, has trademarked his name. Aditi Tuteja, a Delhi High Court lawyer specializing in IP rights, shared the exciting news on LinkedIn, along with the official certificate.
Aditi shared that this trademark has been successfully registered under class 41 of the Trade Marks Act 1999, marking name of Ashneer Grover as his intellectual property.
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Aditi Tuteja wrote, "After navigating legal landscapes, we achieved this significant milestone. This trademark not only strengthens their brand identity but also expand their commercial reach beyond entertainment."
Tuteja highlighted that celebrity trademarks are a tricky area in India. While the Trade Marks Act, 1999 doesn't directly cover them, celebrities can still use existing laws and court decisions to protect their name and image.
Celebrities like Alia Bhatt, SRK, Kajol, Ajay Devgan and Amitabh Bachchan have successfully trademarked their names.
The news quickly went viral, and netizens had a lot to say. Some users playfully referenced Grover's iconic catchphrases from Shark Tank India, with comments like, "You should have trademarked your dialogue 'Ye sab doglapan hai'," and "Yahi bakwas karte raho."
One user joked, "Now Sony Television has to pay royalties for using Ashneer sir's name and tagging him in YouTube videos for views 😄. Nice step, sir. Even the name should earn money."
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