Amazon India Plans to Launch Quick Commerce Service ‘Tez’ Soon"

Amazon India plans to launch its quick commerce service, codenamed ‘Tez,’ by late December or early next year. The booming sector, led by Blinkit, Zepto, and Swiggy Instamart, generated $5.5-6 billion in sales this month.

Initially set for early 2025, Amazon has sped up its timeline to enter India’s fastest-growing e-commerce segment, where it currently lacks a presence. The launch of ‘Tez’ will also mark Amazon’s first global entry into quick commerce.

The plan for Amazon's quick commerce service will be reviewed in early December, just before its annual Smbhav event.

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Work is in full swing, involving both internal and external teams. Amazon is also hiring new staff for this high-priority project, supported by a dedicated core team.

The India grocery and essentials team calls it a "ground-up initiative" for a fast-growing e-commerce market.

Amazon aim

Amazon aims to launch its quick commerce service in India before the end of the first quarter. Quick commerce is a key focus area for major consumer platforms. The company is following industry practices, such as setting up dark stores, organizing inventory, and building logistics systems. The service will initially offer groceries and daily essentials.

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