Amagi, a cloud media SaaS company, has acquired Argoid AI, an AI firm specializing in recommendation engines and programming automation for OTT platforms.
By adding Argoid AI’s advanced algorithms to its platform, Amagi will enhance its products, including Amagi NOW and CLOUDPORT, helping media companies make faster, smarter, and more personalized content scheduling decisions.
Argoid’s founders, Gokul Muralidharan, Soundararajan Velu, and Chackaravarthy E, will join Amagi’s team. Argoid has developed AI tools that improve content recommendations and enable real-time programming decisions.
Amagi's solutions have played a key role in boosting viewer engagement and improving channel operations for streaming media customers.
The company is a notable success story in the B2B SaaS space. In 2018, it shifted from offering advertising solutions for local TV businesses to becoming a SaaS-based monetization platform for TV networks and content owners.
Amagi became a unicorn in March 2022 after raising $95 million in funding led by Accel, followed by an additional $110 million in November. Media reports suggest the company is exploring a $250 million funding round.
About Argoid
Argoid helps businesses provide personalized experiences across digital platforms with highly tailored recommendations. Its real-time AI-driven system delivers top conversion rates, enabling streaming platforms to boost revenue with 1:1 personalization.
About Amagi
Amagi is a leader in cloud technology, supporting TV networks and content owners in launching, managing, distributing, and monetizing live, linear, and on-demand channels across cable, OTT, and Free Ad-supported Streaming TV (FAST) platforms globally.
Want to go deeper into the world of startups and entrepreneurship? Check out these categories on VIESTORIES:
Startup Funding and Stories: Discover Funding Trends and Stories Shaping Indian Startups.
Latest Startup Funding News: Your Gateway to Every Funding Update.
Today's Latest Startup News: Stay updated with the latest startup news and trends. Your go-to source for startup ecosystem updates.
Inspiring Startup Stories: Discover inspiring tales of startups overcoming challenges and achieving success.