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Amagi has acquired Argoid AI

Argoid’s founders, Gokul Muralidharan, Soundararajan Velu, and Chackaravarthy E, will join Amagi’s team. Argoid has developed AI tools that improve content recommendations and enable real-time programming decisions.

By Ayushi Jain
New Update
Amagi has acquired Argoid AI

Amagi, a cloud media SaaS company, has acquired Argoid AI, an AI firm specializing in recommendation engines and programming automation for OTT platforms.

By adding Argoid AI’s advanced algorithms to its platform, Amagi will enhance its products, including Amagi NOW and CLOUDPORT, helping media companies make faster, smarter, and more personalized content scheduling decisions.

Argoid’s founders, Gokul Muralidharan, Soundararajan Velu, and Chackaravarthy E, will join Amagi’s team. Argoid has developed AI tools that improve content recommendations and enable real-time programming decisions.

Amagi's solutions have played a key role in boosting viewer engagement and improving channel operations for streaming media customers.

The company is a notable success story in the B2B SaaS space. In 2018, it shifted from offering advertising solutions for local TV businesses to becoming a SaaS-based monetization platform for TV networks and content owners.

Amagi became a unicorn in March 2022 after raising $95 million in funding led by Accel, followed by an additional $110 million in November. Media reports suggest the company is exploring a $250 million funding round.

About Argoid

Argoid helps businesses provide personalized experiences across digital platforms with highly tailored recommendations. Its real-time AI-driven system delivers top conversion rates, enabling streaming platforms to boost revenue with 1:1 personalization.

About Amagi 

Amagi is a leader in cloud technology, supporting TV networks and content owners in launching, managing, distributing, and monetizing live, linear, and on-demand channels across cable, OTT, and Free Ad-supported Streaming TV (FAST) platforms globally.

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Rubrik Unveils Annapurna for AI Innovation

Rubrik has introduced Rubrik Annapurna, a single API service designed to simplify and secure enterprise data access for generative AI (GenAI) applications.

By Mrigan Sharma
New Update
Rubrik Unveils Annapurna for AI Innovation

Rubrik, Inc. (NYSE: RBRK) unveiled Rubrik Annapurna, a single API service aimed at simplifying the development of generative AI (GenAI) applications.

Designed to integrate with Amazon Bedrock, Annapurna provides secure, rapid access to enterprise data and metadata managed by Rubrik Security Cloud, spanning on-premises, cloud, and SaaS platforms.

The collaboration allows customers to leverage Amazon Bedrock's high-performing foundation models to create tailored, enterprise-grade generative AI applications. It addresses challenges like data retrieval complexity, permission sensitivity, and shadow datastores, enabling seamless mobilization of data across multiple sources.

Key Features of Rubrik Annapurna:

Fast, Secure Data Access: Access enterprise-wide data with dynamic updates as permissions or data refresh.

Embedding Engine: Out-of-the-box, application-aware embeddings to accelerate retrieval-augmented generation (RAG) workflows.

Unified Data Mobilization: Connect enterprise systems without the need for custom APIs or cumbersome extract-transfer-load (ETL) processes.

Cost and Risk Reduction: Avoid shadow datastores with a flexible, unified datastore for all AI applications.Use Cases Highlighted:

Customer Support: Generate expert-like solutions by integrating data from tools like Salesforce and Microsoft Teams.

ales Assistants:S Provide 360° summaries of customer interactions using data from Salesforce CRM, emails, and Zoom recordings.

Marketing Creativity: Develop dynamic marketing presentations by accessing insights from OneDrive, customer feedback, and proprietary knowledge systems.

Rubrik CEO Bipul Sinha stated, Annapurna unlocks the potential of Rubrik Security Cloud’s data while Amazon Bedrock ensures enterprise-grade AI application development. Abhilash Purushothaman VP at Rubrik Asia emphasized how Annapurna empowers organizations to securely harness data for ai innovation.

Read more - Amazon Invests ₹450 Crore in Data Center Land Near Mumbai

Industry Impact:

Ted Balagtas, CIO of Bankwell Financial Group remarked on the enhanced security and efficiency Annapurna provides for AI driven innovation. With Rubrik’s commitment to secure data management, the solution positions itself as a catalyst for enterprise AI transformation.

Rubrik is showcasing Annapurna at AWS re:Invent 2024 in Las Vegas. Further technical details are available on Rubrik’s blog.

About Rubrik:

Rubrik is a leader in Zero Trust Data Securityâ„¢, securing enterprise, cloud, and SaaS data with a focus on business resilience, data integrity, and cyberattack mitigation.

Want to go deeper into the world of startups and entrepreneurship? Check out these categories on VIESTORIES:

Startup Funding and StoriesDiscover Funding Trends and Stories Shaping Indian Startups.

Latest Startup Funding NewsYour Gateway to Every Funding Update.

Today's Latest Startup NewsStay updated with the latest startup news and trends. Your go-to source for startup ecosystem updates.

Inspiring Startup StoriesDiscover inspiring tales of startups overcoming challenges and achieving success.

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