Airtel partners with Perplexity, to offer free Pro subscription to its 360mn customers

Bharti Airtel has partnered with Perplexity to offer a free 12-month Perplexity Pro subscription—worth ₹17,000—to all its 360 million customers, including mobile, Wi-Fi, and DTH users.

Perplexity is an AI-powered search and answer engine that gives real-time, well-researched, and conversational answers instead of just showing web links. It helps users find accurate information quickly and easily.

While Perplexity has a free version, the Pro version offers advanced features like more daily searches, access to powerful AI models (like GPT-4.1 and Claude), deep research tools, image generation, file uploads and analysis, and access to Perplexity Labs.

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This is Perplexity’s first partnership with an Indian telecom company. Airtel users can claim this offer by logging into the Airtel Thanks App.

Gopal Vittal, Vice Chairman & Managing Director, Bharti Airtel said, “We’re thrilled to announce a game-changing partnership with Perplexity, bringing their cutting-edge AI capabilities exclusively for Airtel customers. This collaboration will bring the powerful and real-time knowledge tool for millions of users at their fingertips, at no extra cost. This first of its kind Gen-AI partnership in India is focused on helping our customers navigate the emerging trends in the digital world with confidence and ease.”

Aravind Srinivas - Cofounder, CEO – Perplexity said “This partnership is an exciting way to make accurate, trustworthy, and professional-grade AI accessible to more people in India—whether a student, working professional, or managing a household. With Perplexity Pro, users get a smarter, easier way to find information, learn, and get more done.”

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Airtel users can now enjoy Perplexity Pro features for free through the Airtel Thanks app. This partnership aims to put powerful AI tools in the hands of everyday users, helping them make smarter decisions, boost productivity, and find information more easily.

Perplexity Pro serves a wide range of needs. For example, a student in Rajkot can do structured academic research with proper citations. A homemaker in Kanyakumari can get quick, accurate suggestions for daily tasks. A busy professional can create a personalized travel plan within seconds.

With over 590 million customers across India and Africa, and operations in Bangladesh and Sri Lanka, Airtel offers services in mobile, broadband, digital TV, cloud, cybersecurity, IoT, and more. This collaboration with Perplexity is set to change the way millions of users interact with search, bringing advanced AI tools into everyday life.