Aditya Birla Capital Brings Lending, Insurance, and Investments to ONDC

Aditya Birla Capital (ABCL) has announced the integration of its core services—lending, insurance, and investments—on the Open Network for Digital Commerce (ONDC), becoming the first financial services company to achieve this milestone. 

The move aims to simplify access to financial products and enhance user experience on the state-backed platform, according to reports by the Times of India.  

ABCL CEO Vishakha Mulye highlighted the significance of India’s growing digital infrastructure and its role in enabling financial inclusion. “Our integration with ONDC allows us to meet the financial needs of consumers in ‘Bharat,’ bringing formal credit, insurance, and investment opportunities to previously underserved communities,” Mulye said.  

ONDC CEO Thampy Koshy praised the collaboration, noting that it strengthens ONDC’s mission of democratizing financial products while expanding its fintech offerings. 

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Users will now be able to access ABCL’s services directly through multiple buyer apps on the network, eliminating the need for additional downloads.  

This partnership aligns with ONDC’s broader fintech strategy. The platform has been building infrastructure for credit, insurance, and investments, with ABCL participating in early pilots. 

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Other ABCL entities, including Aditya Birla Health Insurance and Aditya Birla Sun Life AMC, have also integrated their respective offerings of health insurance and mutual funds into the network.  

Launched in 2021, ONDC facilitates the exchange of goods and services over digital networks. It operates across over 611 cities with 200 apps and has seen transaction volumes triple since December 2023. The network aims to grow transactions by 7–8 times by December 2025 further solidifying its role as a key player in India’s digital commerce landscape.

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