The acquisition of the media content platform Kabaddi Adda has been announced by the top sports IT and media company Sportzcraazy. Sportzcraazy will acquire the majority and controlling stakes in Kabaddi Adda as a result of the acquisition.
With this acquisition, Sportzcraazy and Kabaddi Adda will have a combined audience of more than 5 million monthly devotees in India, and with a social following of more than 3 million, they will undoubtedly hold the top spot in the digital Kabaddi market, as per reported by Indianweb2.
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On asking about the acquisition, Vaibhav Jaiswal, Founder and CEO, Sportzcraazy, said “Having the largest community and with sports tech focused towards Kabbadi, the second most viewed sport in the country, we see vast opportunity in the sport. Sportzcraazy plans to work with kabbadi players through grass root engagement enabling regional players to showcase their talent”.
Arvind Sivdas, well-known sportscaster Suhail Chandok, Dhanya P, and Srikanth Viswanathan launched Kabaddi Adda.
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Sportzcraazy is an enterprise that focuses on sports media, merchandising, and events. It was established by Vaibhav Jaiswal and Aditee Gulati.
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