Let’s Try, a direct-to-consumer (D2C) snacks brand, has received an undisclosed sum of funding in a round sponsored by Wipro Consumer Care Ventures, the venture capital arm of Wipro Consumer Care & Lighting.
The funds will be allocated to expedite development in both online and offline channels.
The early-stage accelerator fund 100Unicorns (formerly 9Unicorns) also participated in the round.
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The current funding round and partnership with Wipro Consumer Care will enable Let’s Try to explore new growth opportunities. Our objective is to capitalize on these opportunities in order to elevate Let’s Try to the status of one of the most prospective brands in India.
Let’s Try, a New Delhi-based snack brand provides a diverse selection of munchies, such as roasted, fried, and baked namkeens. The organization asserts that its revenue flow rate exceeds Rs 50 crore. It intends to surpass Rs 100 crore in annualized revenue by the conclusion of this fiscal year.
Sumit Keshan, managing partner, Wipro Consumer Care Ventures, said: “Their deep understanding of product innovation, consumer behavior, and market trends uniquely positions them to expand rapidly and challenge established brands.”
About Let’s Try
Founded in 2021 by Nitin Vinod Kalra, LET’S TRY is a premium snack brand that provides a variety of tasty, healthy, and innovative snacks at an affordable price. LET’S TRY is bringing back the old glory days of the food category.
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