In the bustling heart of Delhi, amid the cacophony of city life, there exists a group of silent warriors – the waste workers. These unsung heroes work tirelessly, day in and day out, to ensure our world stays cleaner and greener. Today, The Disposal Company (TDC) and WickedGud are proud to unveil “Garbage Guardians – #BehindTheBins,” a campaign that turns the spotlight on these extraordinary individuals.
This is not your typical campaign; it’s a journey of heart and soul. “Garbage Guardians” invites you to join us in discovering the world through their eyes, to feel their struggles, share their laughter, and understand their dedication. Through a seven-episode video series, we aim to inspire change and awaken a fresh perspective on the incredible individuals who help keep our world clean.
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WickedGud, a dynamic D2C brand known for its commitment to healthy and sustainable food alternatives, stands hand in hand with us in this endeavor. With a promise to be plastic-neutral, WickedGud is more than just a brand; it’s a partner in our mission towards a sustainable future. The co-founders, Bhuman Dani, Monish Debnath, and Soumlya Biswas, are the driving force behind this journey.
And in our corner is none other than Bollywood superstar Shilpa Shetty, a fervent advocate for health and sustainability, and an investor in WickedGud. Her support lends even more weight to our cause.
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Bhagyashree Jain, CEO of The Disposal Company, shares her passion for the “Garbage Guardians” campaign, saying, “It’s more than a campaign; it’s a tribute to the heartbeat of our cities. By sharing their stories, we hope to spark a movement that leads to recognition and respect for these often-unsung heroes. They are the essential guardians behind the bins, and their stories deserve to be told.”
TDC, a global coalition dedicated to reducing waste, rejuvenating lives, and restoring nature’s balance, plays a pivotal role in this campaign. We partner with brands, governments, and communities to develop innovative solutions to tackle plastic pollution. Our journey is one of ethical recovery, safe disposal, and sustainable practices, all working together to forge a more eco-conscious and sustainable future.
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The “Garbage Guardians – #BehindTheBins” campaign is a call to action. It’s a reminder that it’s time to celebrate the remarkable people who quietly dedicate their lives to make our world better. It’s time to recognize their contributions, their laughter, and their stories.
