The prominent Indian cricket player Shikhar Dhawan and eyewear startup QUE established a strategic partnership. In addition to becoming an investor, Shikhar also becomes a partner and brand ambassador for QUE.
Shikhar's onboarding as an investor, partner, and brand ambassador, according to the business, will be key to QUE's trajectory because it will allow the company to launch aggressively, increase marketing efforts, and improve product offerings.
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Shashank Saurabh, Co-founder and CEO of QUE, commented, "We are excited about this strategic investment and partnership with Shikhar Dhawan, as it serves as a strong validation of our mission of redefining the sunglasses industry, which will be worth USD 8.6 billion by 2028."
QUE intends to democratize both quality and style, and it seeks to do this by making its high-end sunglasses available to as many people as possible in India and abroad.
"As someone who values both fashion and functionality, I believe QUE's innovative approach to eyewear will resonate with consumers seeking premium products that complement their lifestyles. I look forward to representing QUE and contributing to its success. Together, we will set new standards in eyewear excellence, empowering individuals to embrace their individuality and make a bold fashion statement while ensuring the utmost protection for their eyes," said Shikhar Dhawan.
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About QUE
Shashank Saurabh, Abhishek Deep, and Kumar Vagish co-founded the lifestyle company QUE, which sells fashionable, luxurious sunglasses.
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