TRUFIT Customs: Shark Tank USA S16 Ep01, a Mouthguard Startup

Appeared on Shark Tank Season 16, TRUFIT Customs is a Ventura, California, USA-based startup that sells Mouthguard. TRUFIT Customs appeared in Shark Tank USA Season 16 Episode 01. The pitch was presented by founder Matthew Hall. He was there to seek $750K in exchange for 5% equity.

What does TRUFIT Customs do?

TRUFIT Customs manufactures and sells mouthguards, which are designed to prevent grinding of teeth for athletes. TRUFIT is transforming the experience of mouthguards for athletes as traditional mouthguards are bulky and prevent athletes from communicating. And custom made mouth guards are expensive and unaffordable for many athletes.

TRUFIT Customs mouthguards utilize the latest 3D printing and scanning technology, they feature shock wave damping compression pads and a sleek, slim profile. They are designed to allow for easy breathing and speaking.

Conclusion - TRUFIT Customs

The founders of TRUFIT Customs presented an interesting pitch and explained the business to Shark on Shark Tank USA, Season 16 Episode 01. Shark Cuban and Daymond expressed concerns about the high competition and valuation of the product. Shark Lori also felt the investment would be difficult to recoup. However, Shark Kevin O'Leary offered $750K for 3% equity with additional terms, while Rashaun William offered $750K for 10% equity along with the promotion of the brand through athletes. Despite negotiations, TRUFIT Customs ultimately accepted Rashaun’s offer and successfully secured the funding to grow the business.