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Tones of Melanin: Shark Tank USA S14, apparel and accessories startup

Tones of Melanin, a startup selling apparel and accessories, appeared on Shark Tank USA Season 14 Episode 22. The founder aimed to secure investment from the sharks. Let’s see if she succeeded in getting the support she sought.

By Chahat Sharma
New Update
Tones of Melanin ST

Tones of Melanin is a Pennsylvania, USA-based startup that sells apparel and accessories. Tones of Melanin appeared in Shark Tank USA Season 14 Episode 22. The pitch was presented by founder Ashley Jones. She was there to seek $300K in exchange for 5% equity.

What does Tones of Melanin do?

Tones of Melanin is a Black woman-owned business. The company creates apparel and promotional items for Historically Black Colleges and Universities (HBCUs). The brand aims to raise awareness of HBCUs through its clothing and serve as a marketing tool for these underrepresented institutions.

Company 

Tones of Melanin

Founder

Ashley Jones

Founded in

2017

Headquarter 

Virginia, USA

Industry

Apparel and Accessories

Sales 

$3.3 million net

Profitability 

Yes

Valuation

$6 million

Shark on Board 

Mark Cuban

Asked Investment

$300,000 for  5% equity

Raised Investment

$300,000 for  12% equity

Website

https://tonesofmelanin.com/

Conclusion

The founder of Tones of Melanin delivered a phenomenal pitch on Shark Tank USA. She was exuding confidence and passion for her business throughout the pitch with a cheerful smile. She confidently shared all the details the sharks asked, which showcased her deep knowledge of the business. She shared that she was inspired by her entrepreneurial grandparents. She further added that she is driven by a vision to uplift and empower the Black community and culture. The sharks were impressed by her confidence and determination. Shark Daymond declined to invest due to being involved in a similar business but offered valuable advice on elevating her strategies to help her business thrive. Shark Mark Cuban partnered with founder Ashley Jones and praised her authenticity and unwavering commitment to her mission.

FAQ

Who is the founder of Tones of Melanin?
Ashley Jones is the founder of Tones of Melanin.
What is the founding year of Tones of Melanin?
Tones of Melanin was founded in 2017.
Did Tones of Melanin get investment on Shark Tank USA?
Yes, Tones of Melanin got an investment in Shark Tank USA.
Where is the headquarters of Tones of Melanin?
The headquarters of Tones of Melanin is in Virginia, USA.

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