Tones of Melanin is a Pennsylvania, USA-based startup that sells apparel and accessories. Tones of Melanin appeared in Shark Tank USA Season 14 Episode 22. The pitch was presented by founder Ashley Jones. She was there to seek $300K in exchange for 5% equity.
What does Tones of Melanin do?
Tones of Melanin is a Black woman-owned business. The company creates apparel and promotional items for Historically Black Colleges and Universities (HBCUs). The brand aims to raise awareness of HBCUs through its clothing and serve as a marketing tool for these underrepresented institutions.
Company |
Tones of Melanin |
Founder |
Ashley Jones |
Founded in |
2017 |
Headquarter |
Virginia, USA |
Industry |
Apparel and Accessories |
Sales |
$3.3 million net |
Profitability |
Yes |
Valuation |
$6 million |
Shark on Board |
Mark Cuban |
Asked Investment |
$300,000 for 5% equity |
Raised Investment |
$300,000 for 12% equity |
Website |
https://tonesofmelanin.com/ |
Conclusion
The founder of Tones of Melanin delivered a phenomenal pitch on Shark Tank USA. She was exuding confidence and passion for her business throughout the pitch with a cheerful smile. She confidently shared all the details the sharks asked, which showcased her deep knowledge of the business. She shared that she was inspired by her entrepreneurial grandparents. She further added that she is driven by a vision to uplift and empower the Black community and culture. The sharks were impressed by her confidence and determination. Shark Daymond declined to invest due to being involved in a similar business but offered valuable advice on elevating her strategies to help her business thrive. Shark Mark Cuban partnered with founder Ashley Jones and praised her authenticity and unwavering commitment to her mission.
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