Range Beauty: Shark Tank USA S13, a Cosmetics Startup

Range Beauty is an Atlanta, GA, USA-based startup that sells Cosmetics. Range Beauty appeared in Shark Tank USA Season 13 Episode 15. The pitch was presented by founders Myisha Fantroy & Alicia Scott. They were there to seek $100K in exchange for 5% equity.

What does Range Beauty do?

Range Beauty is a makeup brand that offers plant-based, clean beauty products for all skin tones and types, including those with acne or eczema. Their products are specifically designed for sensitive and reactive skin.

 Conclusion

The founder of Range Beauty presented a wholesome pitch on Shark Tank USA Season 13. The sharks were impressed with the passion and entrepreneurial spirit of the founders. Sharks Lori and Emma were interested in investing in the startup and made an offer. However, the founders were hesitant to give up that much equity, so they negotiated and countered with a request for 10% equity. Both sharks tried to persuade them, saying it would be worth it due to their experience and ability to help expand the business. Ultimately, the founders accepted the offer and partnered with Sharks Lori and Emma. The startup is still in business and doing great. Although the deal with the sharks ended some time ago, the company is successfully moving forward in retail.

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