Radiate: Shark Tank USA S09, a portable campfire

Appeared on Shark Tank Season 16, Radiate is an Orem, Utah, USA-based startup that sells portable campfire. Radiate appeared in Shark Tank USA Season 09 Episode 21. The pitch was presented by founders Brent Davidson and Bryan Cantrell. They were there to seek $50K in exchange for 20% equity.

What does Radiate do?

Radiate sells a compact, portable campfire. It is a reusable campfire perfect for outdoor activities like camping, tailgating and picnics. Radiate weighs just 4 lbs and measures 8 inches wide, it’s easy to carry. It is made from recycled soy wax and paper briquettes, it offers a burn time of over 3 hours. The campfire is simple to light with a match or lighter and the flame can be safely snuffed out with the lid for easy reuse and no cleanup.

Radiate Shark Tank USA Update

The deal with Robert Herjavec closed. Radiate saw a significant increase in sales and media attention after airing on Shark Tank. Radiate has numerous positive online reviews. The company was featured in a season 11 update segment, where Robert celebrated their success at an evening event, lighting hundreds of candles. As of August 2024, Radiate is still in business, with annual revenue of $2 million.

Conclusion - Radiate

The founders of Radiate presented a phenomenal pitch and explained the business to Shark on Shark Tank USA, Season 09 Episode 21. Shark Lori expressed concern about the campfire's five-hour burn time, but other sharks felt it was sufficient. The founders clarified that their product was meant to start campfires, not replace products like Instafire. Shark Mark found the product too heavy. Lori also dropped out due to a potential conflict with another product. Shark Barbara, Robert and Rohan Oza saw the potential of the product and offered a deal. However, Robert revised his offer which the founders quickly accepted and successfully secured the investment in Shark Tank USA.

Meet the Sharks: The Panel of Judges on Shark Tank USA