Appeared on Shark Tank Season 15, Flora is a Chicago, IL, USA-based startup that sells Plant monitoring product. Flora appeared in Shark Tank USA Season 15 Episode 12. Founder of Flora, Aabesh De presented the pitch. He was there to seek $300K in exchange for 10% equity.
What does Flora do?
The Flora Pod is a smart plant sensor designed to help you care for your indoor plants. It has a light meter to track your plant's lighting needs and uses AI through the Flora app to give personalized recommendations on moisture, light, humidity and temperature. The sensor automatically adjusts its advice based on your plant’s environment, such as soil type and pot size. You can also share your plant care experiences with a community of plant owners and earn rewards like badges, discounts on rare plants and points for premium features.
Company |
Flora |
Founder |
Aabesh De |
Founded in |
2020 |
Headquarter |
Chicago, IL |
Industry |
Plant Tech Company |
Sales |
$450K net at the time of the pitch |
Profitability |
Yes |
Valuation |
$3 million |
Shark on Board |
Lori Greiner |
Asked Investment |
$300,000 for 10% Equity |
Raised Investment |
$300,000 for 15% Equity + 5% in Advisory Shares + $2 Royalty per unit sold until $300,000 is paid |
Website |
https://florasense.com/ |
Conclusion
The founder of the startup delivered an impressive pitch on Shark Tank USA, Season 15 Episode 12. The sharks were impressed with the product but had concerns due to its high price. Lori Greiner expressed interest in investing but was hesitant because the founder was asking for a much higher equity stake than initially offered. However, Aabesh skillfully negotiated and ultimately convinced Lori to invest and secured the investment. Since its appearance on Shark Tank, Flora's downloads have surged by 500%. The founder has ambitious plans to further develop the technology and is working passionately toward that goal.