Finneato Fysh Foods: Shark Tank USA S16, a Plant-based fishes Startup

Appeared on Shark Tank Season 16, Finneato Fysh Foods is a Los Angeles, California, USA-based startup that sells Plant-based fishes. Finneato Fysh Foods appeared in Shark Tank USA Season 16 Episode 04. The pitch was presented by founder Zoya Biglary and her wife Alix Traeger. They were there to seek $150K in exchange for 10% equity.

What does Finneato Fysh Foods do?

Finneato Fysh Foods is a plant-based seafood company that offers FYSH. Fysh is a delicious seafood alternative made from tapioca, vegetables and sea algae. FYSH tastes similar to tuna, salmon and yellowtail. It is packed with omega-3s, protein, iron and fibre. It’s a versatile option that can be used for sushi, tostadas, crispy rice and can be enjoyed as a healthy fish-free choice. FYSH is safe for pregnant women, people with fish allergies and anyone who prefers to avoid raw fish. It is also gluten-free, soy-free and free from artificial colouring. FYSH is made by chefs who focus on creating delicious flavours.

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Conclusion

The founder of Fysh Foods presented an incredible pitch on Shark Tank USA, Season 16, Episode 04. The sharks were impressed with the taste, but each shark had a different opinion on the business model of Finneato Fysh Foods. Shark Kevin criticized the founder’s focus on B2B sales instead of retail, while Shark Robert felt the sales weren’t strong enough to justify an investment. Shark Lori felt it was too early to invest, and Shark Cuban doubted the scalability of the business. However, Shark Daniel loved the product but was concerned about the frozen food market’s high shipping costs. He initially offered $150K for 40% equity. However the founders negotiated for 25% equity, and after some back and forth, Daniel revised his offer to $150K for 30%, which the founders accepted and secured the deal.

Meet the Sharks: The Panel of Judges on Shark Tank USA.