Blinger on Shark Tank USA S15, a Hair Fashion Accessory Startup

Blinger is a Pennsylvania, USA-based startup that sells hair accessorizing tools. Blinger appeared in Shark Tank USA Season 15 Episode 20. The pitch was presented by founder Angie Cella, her daughter Cambria was there to support her. They were there to seek $200K in exchange for 5% equity.

What does Blinger do?

Blinger sells a hair styling tool. It adds crystals, pearls and other gems to hair, clothing and accessories using medical-grade adhesive. The tool is easy to use, one just has to simply pull down the handle, place it on the desired area, press add and insert a thick strand of hair. Blinger offers a variety of colorful gem refill packs which makes it a fun and customizable styling tool.

Conclusion

The founder of Blinger delivered a compelling pitch on Shark Tank USA. The founder of the startup shared how she overcame failures and built the company with the support of her children. She candidly admitted that while she developed the product, she wasn't skilled in business. The sharks were shocked but advised her to invest time in understanding her business. Barbara encouraged Angie to fly to New York, lay out her business on index cards, and promised to help reorganize everything. Barbara also committed to funding purchase orders, and Angie agreed to the deal. Though it was a rollercoaster ride for Angie, she secured a valuable partnership with Barbara, who would help navigate her business through its toughest challenges.

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