Bleni Blends: Shark Tank USA S14, a Smoothie Vending Machine Startup

Bleni Blends is a Delaware County, Pennsylvania, USA-based startup that sells Smoothie vending machines. Bleni Blends appeared in Shark Tank USA Season 14 Episode 15. Founders Stuart and Peter Shapiro presented the pitch. They were there to seek $250K in exchange for 6% equity.

What does Bleni Blends do?

Bleni Blends offers smoothie and iced coffee vending machines that provide a quick, healthy and convenient experience. Customers can choose from seven flavors using a touch screen and the machine blends the ingredients in about a minute. All blends of the Bleni Blends are vegan, allergen and dairy-free. They are made with real fruit and free of artificial flavours and preservatives. Bleni Blends has locations across the U.S. and operates on a profitable business model, with most expenses tied to a percentage of revenue.

Conclusion

The founders presented an impressive pitch and clearly explained their business model. The sharks appreciated the taste of their smoothies, but they acknowledged that breaking into this market and making it profitable would be challenging. Despite this, both Lori and Daniel offered a deal. However, the founders were hesitant to give up such a significant equity stake, as they had put in immense effort and dedication to bring the business to its current state. The sharks remained firm and after careful consideration, the founders ultimately accepted the offer and partnered with them. Since their appearance on Shark Tank, the startup has flourished. The company is thriving and continues to expand and is spanning coast to coast across the United States.

Know more about the Shark Tank USA Season 16 Episode 06.