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Appeared on Shark Tank Season 12, Aura Bora is a San Francisco, California, USA-based startup that sells Herbal sparkling water. Aura Bora appeared in Shark Tank USA Season 12 Episode 11. The pitch was presented by founders Paul and Maddie Voge. He was there to seek $150K in exchange for 5% equity.
What does Aura Bora do?
Aura Bora sells sparkling water with unique flavours like lime cardamom, cactus rose and peppermint watermelon, using natural herbs, fruits and flowers. Their water is made with purified water, real herbal extracts and no added sugar or artificial ingredients. Aura Bora also filters its water to remove contaminants and uses recyclable aluminium packaging. Their sparkling water is vegan, Whole30-friendly and supports a mission to offer a more natural, better-tasting beverage. The company donates 1% of its annual revenue to environmental causes such as wildfire relief and ocean cleanup.
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Company |
Aura Bora |
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Founder |
Paul and Maddie Voge |
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Founded in |
2020 |
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Headquarter |
San Francisco , California, USA |
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Industry |
Beverage |
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Sales |
$200,000 (at the time of the pitch) |
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Profitability |
Yes |
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Valuation |
$1.3 million |
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Shark on Board |
Robert Herjavec |
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Asked Investment |
$150,000 for 5% Equity |
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Raised Investment |
$200,000 for 15% Equity |
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Website |
https://aurabora.com/ |
Conclusion
The founders of Aura Bora presented a wonderful pitch and explained the business to Shark on Shark Tank USA, Season 12 Episode 11. Shark Lori Greiner liked the product but wasn’t passionate about it. Shark Daniel Lubetzky felt the sparkling water market was too niche and Shark Mark Cuban liked the product but believed managing high-volume stock would be difficult, so he bowed out as well. However, Aura Bora caught the attention of two sharks, Kevin O’Leary and Robert Herjavec. Kevin and Robert both proposed offers to the founders of the Aura Bora. The founders were hesitant to take the offer and negotiated and ultimately accepted the offer of Shark Robert and secured the investment successfully.
Aura Bora Shark Tank USA Update
Aura Bora is thriving and continues to grow. Aura Bora’s sparkling water is now available in all 50 states and over 2,500 retail locations. The company is valued at around $20 million and has expanded its online presence. In June 2024, Aura Bora is expected to have raised a total of $10 million, with a projected company value of $30 million.
FAQ
Meet the Sharks: The Panel of Judges on Shark Tank USA
