Phitku on Shark Tank India: Clean, Natural Deodorants for Everyday Hygiene

Phitku appeared in Shark Tank India Season-5 in Episode 16. Phitku is an Indian personal care brand that makes natural and skin-friendly hygiene products designed to keep you fresh without using harsh chemicals, artificial fragrances, or toxins. The brand is best known for its alum-based crystal deodorants and other alum-based skincare products that provide long-lasting odour protection while being gentle and safe for sensitive skin. Founded by TV actress and wellness advocate Neha Marda, Phitku is inspired by traditional Indian skincare practices and her personal shift toward cleaner, more mindful self-care. By combining natural ingredients with modern science, Phitku focuses on stopping body odour at its source instead of just covering it up, positioning itself as a clean, eco-friendly alternative to regular deodorants. The brand highlights transparency, sustainability, and effectiveness, and continues to grow a loyal community that values its toxin-free approach to everyday hygiene.

Phitku Valuation, Funding, and Company Profile

Conclusion- Phitku On Shark Tank India S5

After asking for ₹1.8 crore for 1% equity, sharks Kunal & Anupam made a counter-offer of ₹1 .88 Crore for 1% equity + 5% Royalty until 5.4 Crore is recouped. They accepted the offer and secured the deal.

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