Nootie on Shark Tank India: Offering Pet Care and Wellness

Nootie is a well-known Indian pet care brand with over 27 years of experience in the industry. Led by Anil, Akshay, and Karan Mahendru, the brand serves more than 70,000 families across India. Nootie offers a wide range of products that go beyond pet food including nutrition, grooming, and wellness solutions. The brand appeared on Shark Tank India Season 5 as a more experienced player competing with newer startups like Smylo. Known for using clean, human-grade ingredients and science-based formulas created with the help of vets and nutritionists, Nootie focuses on supporting real pet health while maintaining a mass-premium positioning.

Nootie asked for ₹1 crore in exchange for 1.2% equity, presenting itself as a mass-premium pet care brand with strong revenue and big ambitions to lead the category. During its pitch, the company highlighted its large scale, steady business performance and wide market presence. Nootie’s products are made without fillers, artificial colours or preservatives, and feature transparent labeling and balanced nutrition to support overall pet health. These strengths have helped the brand grow across retail stores, quick-commerce platforms, and online channels across India, giving it a strong advantage in reach and distribution.

Anil, Akshay, and Karan Mahendru, founder of Nootie was seeking an offer of ₹1 Crore for 4% equity and 1% royalty.

Nootie Valuation, Funding, and Company Profile

Conclusion- Nootie On Shark Tank India S5

It was an engaging episode with face off challenge with other pet care brand smylo at Shark Tank India - Season 5 with all the sharks: Anupam Mittal, Namita Thapar, Varun Alagh, Kunal Bahl, and Vineeta Singh, where she secures deal from 2 sharks Anupam and Namita (INR 1 Crore for 4% equity and 1% royalty).

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