Emori on Shark Tank India: Offering Lab Grown Diamond Jewellery

Emori appeared in Shark Tank India Season-5  in Episode 5. Gurgaon-based Emori is a lab-grown diamond jewellery brand offering certified, eco-friendly pieces crafted in 18-karat and 14-karat jewellery itmes. Its collection includes rings, earrings, pendants, and other everyday and occasion-wear jewellery, backed by customer-friendly policies such as 30-day returns and lifetime exchange options.

An online-first brand, Emori primarily targets Gen Z and millennial customers, combining modern design with sustainability. While it currently operates one offline store in Gurugram, the brand plans to expand its physical presence with one store in Noida and two stores in Delhi in the coming years.

Founder Arushi is a management graduate from IIM Calcutta and holds an engineering degree from Panjab University, with over 10 years of experience in the online and consumer technology sectors. She began her career in investment banking at Goldman Sachs, before moving on to consulting roles and later working at OYO. Across her corporate journey, she has driven revenue and product-led growth, contributing to the success of multiple businesses. She is deeply passionate about delivering high-quality products and services to consumers.

Arushi Jain, founder of Emori was seeking an offer of ₹75 lakh for 1% equity at a valuation of ₹ 75 Crore.

Emori Valuation, Funding, and Company Profile

Conclusion- Emori On Shark Tank India S5

It was an engaging episode with face off challenge with other jewellery brand True Diamonds at Shark Tank India - Season 5 with all the sharks: Anupam Mittal, Namita Thapar, Amit Jain, Ritesh Agarwal, and Aman Gupta, where she secures deal from 4 sharks Amit, Anupam, Namita and Ritesh (INR 3 Crore for 6% equity).

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